January 2010
6 posts
The one secret that separates successful from...
via (@KatyKelley)
How To Stay Ahead of The Curve
At the end of September the good folks over at Tangerine NY sponsored a discussion on “Creating Digital Culture.” At this discussion James Cooper of Saatchi and Saatchi offered great insight on how to stay ahead of the curve. He said that mostly everyone gets their information by following the same people on Twitter and reading the same blogs. It is how we filter and manipulate that...
Are Large Cardboard Boxes Taking Over Amsterdam?!
Both Mini and Heineken recently ran outdoor PR campaigns in Amsterdam that utilized oversized cardboard boxes. Each campaign was executed by a different agency. Ubachswisbrun/JWT was responsible for the Mini campaign while TBWA/Neboko was responsible for the Heineken. Is it a coincidence that two major brands ran two very similar campaigns? I don’t know. For all I know cardboard box marketing...