December 2009
6 posts
WatchThis is awesome and rivals the great Clark Griswold. I can’t imagine the time and coordination that goes into something like this. There are a few different songs this guy has put light shows to just search Vimeo for Holdman Christmas videos. Boom.
Do brands want customers or fans?
The easy answer is both, but if I had to pick one side over the other I’d pick fans. Think about it, what is the goal of all our marketing efforts day in and day out? To increase sales. And how can we continue to impact sales over time? Create fans.
What are we really pitching when we propose that clients engage in CRM programs? Loyalty and fans are loyal. Fans live, breathe, eat and sleep...
